Driving down Route 4 in Southern Maryland, we passed a sign advertising a new housing development. So many are the new houses weeding up in the greater Washington, DC area that one hardly notices another one. But the sign caught our attention: The Wow Factor it said, in large red letters. The houses were just like all the others built in the last 10 years with large, fraudulent fronts, laid up in brick, some with tall Tara-like columnsand front windows so large you bend down to look for a stone. You think they might be substantial, handsome houses. And then you see the vinyl siding and small, plastic windows on the side. They only look good from the front. And then only if you dont look too hard...